Lately I have been finding that I don’t find the TV ads that are coming out of government departments nearly as annoying, stupid, or clueless as they always used to seem to me.
I have decided that there are two possible explanations for this:
- That the advertising companies are becoming smarter at pitching appropriate adds at appropriate audiences, and that the government departments are also getting smarter in allowing the advertising companies greater freedom to do this, or
- That I am getting old, and have lost the “Don’t trust anyone over 20”, “I know everything” and “Adults and the Authorities don’t know anything” survival attitudes essential for successfully navigating adolescence.
Given that I am still highly suspicious regarding both advertising companies and government departments, it kind of only leaves one (rather uncomfortable) option.