New Tobacco

Have you noticed recently how pervasive the whole mobile phone marketing apparatus has become?

It’s everywhere.

There are phone shops by the dozen in any shopping mall you walk into. Almost every sporting team or event has some sort of mobile phone sponsorship. Ads for plans and handsets are everywhere and seem to be constituting larger and larger segments of TV ad breaks.

In my mind I can’t help think that the other industries that have been able to employ these kinds of mega budget advertising campaigns have been the likes of alcohol and tobacco, and as a result I keep on wondering what skeleton is going to eventually come out of mobile phones’ cupboard…

After all, anything that lucrative cannot be entirely healthy or wholesome, can it?